Generation X and the hotel business (Part II)
This is the second part of my blog on Generation X (born between 1965 and 1980 or so), a generation “stuck” between aging parents and demanding children, who can’t wait to relax and enjoy life at the hotel 😉!
Quick facts
- While Generation X represents around 20% of the US population, it holds 26% of its wealth.
- 72% of Gen Xers say that loyalty programs are an important factor when choosing where to shop.
- 81% have a Facebook account, which they use to keep up to date with current events and their children, rather than to promote themselves.
- 54% are frustrated that brands constantly ignore them.
Although tech-savvy, Gen-Xers still rely heavily on traditional media: 48% listen to the radio, 62% read newspapers and 85% watch traditional television.