Millennials: the greatest travelers of all time (Part I)
My last few blogs focused on Boomers and Generation X, and their relationship with the hospitality industry. Today, I’m focusing on Millennials, the biggest travelers of all 😊!
Origins
Anyone born between 1981 and 1996 is considered a millennial. The designation was first used in the book Generations (1991) by William Strauss and Neil Howe, who felt it was an appropriate name for the first generation to reach adulthood in the new millennium.
By 2023, Millennials will be the largest generation in the United States, with an estimated population of 72.7 million.
History
One of the characteristics of Millennials is that they came of age at a time of major technological change, particularly the rise of the Internet. In the USA, they were the first generation to have access to computers, cell phones and smartphones from an early age. As young adults, they were the target consumers of social media and streaming.