2023: A Millennial Odyssey
(or Why millennials are crucial to the Hotel Industry!)
Who are millennials?
Millennials (Gen Y) are those individuals born in the 80’s or 90’s. They account for close to a third of the world’s population with an estimated $200 billion spending power. The United Nations World Tourism Organization (UNWTO) believes millennials are the emerging golden generation and the demographic that the hospitality industry should pay close attention to. Passionate about travel, Gen Y shall reach nearly 300 million travelers annually.