Apr 29, 2024

Profits in the hotel industry are dependent on guest experience.

A great experience increases guest satisfaction and the chancesthat the client will return to the hotel or recommend it to others. That, in turn, increases hotel revenue and generates marketing for the business e.g., the Harvard Review claims that customers who had great experiences in the past with a company will spend 140% more compared to people who had poor experiences.

What is important to hotel guests?

According to the American Hotel and Lodging Association (AHLA) 2024 State of the Hotel Industry Report, travelers ranked cleanliness as the number-one step hotels can take to ensure a positive guest experience. Of those surveyed, 59 % said guestroom cleanliness is most important,followed by overall property cleanliness(48 %).

Read more